Digital Marketing Analyst

Allen Wolf Consulting

Jul 2019 – Apr 2020

When Lunar Logic shut down abruptly, I started providing freelance Business & Marketing consulting services for a few different businesses and former colleagues that I had worked with in the past.

The most notable work was assisting KinectAir with their SEM/SEO initial setup as well as ongoing training on specific methodologies for:

  • Display Ads
  • Search Ads
  • Google My Business
  • Market Segmentation Strategies
  • Website Analytics Setup (Google Tag Manager & Google Analytics)
  • Website Analytics Methodology

Other note-worthy work was providing John Crane SEM/SEO analytics and setup consultation in regards to his purchase of the Brewers Union Local 180 in Oakridge (now known as The 3 Legged Crane).  I gave him several training sessions about how to set up Search Engine Marketing properly, how to develop a Value Proposition and leverage it to better understand the whole picture of where he sits in the market, and provided him with some desktop publishing content and materials.

Right before we were able to make the data connection to NetHealth, our pilot client and lead investor pulled out for hostile reasons, which negated all of our existing investor contracts which forced Prevedere Analytics to permanently close.